Sonam began her carrer in events on the "Client-side" of life. With over 7 years in the corporate and Event Management field included 5 years in Dubai, UAE, She relish her passion for delivering world class event that would "rock" UAE Event world. A creative thinker, She enjoys the collaboration of the design process, and she provides additional logistical support to her team with her detail-oriented style. Her experience in the UAE International Business community gives her a comprehensive understanding of the corporate client and their need to achieve goals and objectives when planning important events as part their strategic Events plan. It is this philosophy that sets Planning Factory apart and results in events designed to achieve targeted corporate goals through extraordinary experiences. As an Admin speacialist, she also work to provide the overall financial, administrative and daily operational management for the company.